The underlying fundamental aspect of design, quite often misunderstood, is the importance of the look and feel of the space. We refer to this as the phenomenology. This continues to be strengthened and validated by ongoing research in the field of multi-modal perception. What you see effects what you hear. All of our senses play a part in psychoacoustic processing of sound. This is an area in the evolution of our practice that has been of keen interest. What feeling does the space impart to its occupants? How does that feeling add or take away from its successful use. Materials, composition of elements, volume, tactile properties, lighting, air-quality, all contribute to our perception of the space. How we define and capture this spirit in a readable built form is where the design departs from the mere practical. It is the property that makes people feel comfortable and creative within a space. In this sense we strongly believe that solving the practical and technical issues is only the beginning of a good design.